More Than Just a Hackathon
Stan needed to hire the best tech talent in Toronto to help build Stanley, their new AI-powered content agent. Instead of a standard recruiting push, they ran a hackathon and brought us in to promote, capture and recap the whole experience: something that could pull top talent in, keep them engaged all weekend, and leave behind proof worth hiring off of.
Before the event, our objective was to create FOMO, trust and hype young builders in Canada. We took a three tier approach. A trailer with the CEO Vitalii for hype, a run of photo for employees/friends to reach their local audiences and case study video of JSON focused on social proof.
During the event we really were activated. First this included brief video with Technical Lead focusing on excited competitors on the problem space. Then photos + 3-5 short clips optimized for social media views which were posted every few hours by different attending members. Lastly a recap video + photo gallery to bring an emotional element for competitors to reflect upon the achievement they just accomplished.
After, it all became a 20-minute documentary on YouTube + a teaser, capped with a screening where the community watched their own story play back to them. This was to help frame their CTO as a leader in the space by showing his unique approach to hiring!
Four Hires, Big Reach, and a Partner for Life
Our campaign helped Stan create moments of tear during the event, hire four young engineers and reach over 100,000 impressions on social media. For Stan, and for everyone who lived that weekend, it was proof that the media wasn't just documenting the event, it was part of what made it unforgettable. Shoutout to the Stan team to trusting us, feeding us and going to karaoke with us during the weekend.
