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TCS helps bring organization's become legit through customized, deeply-collaborative, and long-lasting creative solutions.
Prepared by
Aayush Kogar
Prepared for
Victor Valée
Proposal Date
Sign by
Project Brief
📜 History
TCS was founded in British Columbia, Canada, in 2023 after our creative co-founder (Rora) and business co-founder (Aayush) teamed up to win a series of hackathons. They quickly realized that clear strategy, paired with exceptional care in design, can truly sets a project apart. Since then, we have collaborated with over 50 detail-oriented organizations to help them shine. Most recently, we delivered our first major project within the Bittensor ecosystem for Oro Agents.
🗺️ Landscape
Within the Bittensor ecosystem, and in life, impressions matter from day one. Having a quality, reflective, and consistent visual identity allows you to communicate clearly and build credibility. That trust ultimately drives momentum, investment and community participation. IOur project with Oro not only helped them create their design system, but helped them clarify to themselves what they truly stood for.
🧭 Objective
We are connecting the dots by unifying individual organization's value proposition and vision to create a representative, emotive and extendable identities.
Our Approach
We believe that people who care deeply deserve an equal amount of care and clarity in their company brand. As a next-generation team of empaths, our philosophy is built around overdelivering for people we want to win. No recurring projects. No standardized templates. Everything we create is fully custom, backed by your feedback, shaped by taste, and designed with genuine care.
Defining Project Success
A Brand You Love
Does the brand truly represent you and the problem you are solving for your customers?
A Brand That Scales
Does the brand support you consistently across your different stakeholder touch-points whether it's website, twitter or a in-person presentation?
A Brand That Differentiates
Does your brand help you become memorable for your audience?
Target Audience
Minors & Validators - evaluating for technical credibility and precision.
Enterprise Customers - evaluating your organization's ability to solve their problem in a low-risk manner.
Investors & Ecosystem - evaluating which subnets deserve their interest and time.
Hires - evaluating your organizations ability to grow with them.
Specific Requests
Each specific organization can make a few specific requests for their branding process.
Brand Deliverables
QTY
Corporate Identity (CI)
1
Logos - All will be provided in updated colours, white, and black.
Primary logo, Secondary logo, Logomark (icon/symbol), Wordmark, etc.
Brand Foundations - The tangible building blocks of the brand, including but not limited to colour palette, typography, photography style, iconography, brand elements, etc.
Brand Expression - The intangible layer that shapes how the brand feels and communicates, including brand voice, tone, personality, and overall look and feel.
Basic Kickoff Assets - favicons, social media banners and social media emblem.
Brand Guidelines
Brand 1-Pager - A concise, one-page PDF distilling the core brand rules—logo usage, colours, typography, and key elements. Designed as a quick-reference guide for partners, collaborators, and internal teams when full brand guidelines aren’t required.
Brand Guidelines Book - A approx 20 page comprehensive manual detailing the brand across all touchpoints, ensuring consistency in design and communication.
Mockup Assets
TBD applications of the brand in various contexts to test how the brand is to be applied. This will be decided before signing of the project . In the past organizations have chosen mockups such as sample social media posts, slidedecks, merchandise, video animations, website covers and/or more. These mockups can be used immediately to kickoff the brand across platforms.
Our Process
Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.
Relevant Work
Project Timeline
Brand Discovery
Week 1
Brand Explorations
Week 2
Brand Selection
Week 3
Brand Fine-Tuning & Assets
Week 4
Brand Documentation
Week 5
Brand Handover
Week 6
TCS Overview
Project Crew
We’re The Creative Solution—a proudly independent, Vancouver-based next-gen crew of creatives who know business isn’t boring. We make bold, customized brands and digital experiences that power your ambition. Over the past two years we’ve partnered with over 50 organizations globally to help them craft and share their story. You can learn more about us and what we want to stand for on our website or read about our values more in-depth on our recent reflective blog.
Project Owner
🌱 Calista Konishi
Branding lead
☕ Sol Yoon
Branding Designer
🍃 Aaryn Xie
Branding Design
Project Supports
🥫 Aayush Kogar
Project Manager
🦦 Brandon Wan
UI/UX Designer
🐙 Rora Vongsombath
Creative Lead
Working With TCS
🤝 Our Promises
100% Custom - From structure, to design to build, we leverage intense research on your organization to build assets from the ground up.
100% Obsessive - 1 creative will own your project from start to finish, this enables them to fully focus on your project and deliver moments which WOW.
100% Collaborative - We’re not marketing experts, we’re designers at heart. We’ll lean on your team for approvals/decisions on copy and direction each week.
Long Term Partnership - Speak to any of our past collaborators, we’re still providing them support today. We don’t disappear after the project, we ensure you are set for success.
💭 Expectations
Output > Feelings - We will be asking for feedback throughout the process. Please let us know as soon as possible if we are on the right track. This will save both of us time.
<48 Hr Communication - Our team is constantly on the move and will be able to respond in a timely manner.
Strict on timelines - We push ourselves to meet the timelines outlined with the expectation of timely (1-3 days) feedback from the client.
Partners for life - We are dedicated to building enduring relationships with our clients. We don't just see ourselves as service providers but as trusted partners growing together.
📣 Communication Plan
Syncs
Weekly communication via Google Meets. During these syncs reviews/feedback is expected on the work completed within the previous week.
Project Management
Post check-in steps sent via Email to set expectations clearly.
Quickfire Communication
During the project, we like to often get rapid feedback on items. We’ll set up a Whatsapp or LinkedIn chat between all stakeholders for this.
Budget
A deposit of 50% tax inclusive ($X) of the project is required upfront to kick off the project.
Payment of 50% tax inclusive ($X) of the project is required upon completion of the project.
BILL TO
Partner Directly
DETAILS
PAYMENT
ITEM
QTY
RATE
(CAD)
AMOUNT (CAD)
Mini Brand
Brand Guidelines (15 Pages), <= 3 Mockups Collateral, 4 Weeks.
TBD
$4,500
TBD
Major Brand
Brand Kit, Brand Guidelines (25+ Pages), <= 3 Mockups Collateral, 8 Weeks.
TBD
$8,000
TBD
Starter Website
Landing Page (5-8 sections), contact form, handoff documentation, 1 week maintenance, analytics integration
TBD
$4,500
TBD
Basic Website
Multi Page (2-5 Pages), custom integrations, content management systems, handoff documentation, 2 weeks maintenance, analytics integration
TBD
$8,500
TBD
Subtotal
TBD
GST Tax (5%)
5%
Total Due
TBD
Please note that TCS can provide the following for Victor Valée provided inquiries.
Fixed Lower Bounce Pricing.
7.5% Referral Bonus.
Priority Timeline
Terms and Conditions
1. Scope of Work
TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.
2. Fees and Payment
The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.
3. Revisions & Changes to Fees
Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $750 CAD per week. Clients will be notified ahead of time and will have the option to opt in..
4. Portfolio Display
Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.
5. Project Timeline
Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.
6. Client Responsibilities
The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (2-5 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3..
7. Intellectual Property
Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.
8. Confidentiality
Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.
9. TCS Attribution
Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.
10. Limitation of Liability & Governing Law
TCS not liable for indirect/incidental damages. Liability limited fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.