Conjectures.io

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01 | Project Brief

01 | Project Brief

02 | Deliverables

02 | Deliverables

03 | Past Work

03 | Past Work

04 | Timeline

04 | Timeline

05 | The TCS Crew

05 | The TCS Crew

06 | Budget

06 | Budget

CREATE WITH US

Proposal date

Sign by

Hi,

Douglas Albert

!

Conjecture IO has designed an efficient solution to solve outstanding mathematical problems open for decades. They're looking to bring this solution to market - convincing technical audiences to contribute to the network and bit-tensor native audiences to take invest. In this proposal TCS is helping them bring their visual and digital identity to life to bring trust, differentiation and positioning to the organization. We'll be optimizing around three particular aspects:

  1. Storytelling - From the logo, to the launch video each touch-point will communicate a feeling to audience members to want to be involved.

  2. Awareness - Conversion optimized editing will guide larger audiences to learn about the product. 

  3. Credibility - By making intentional choices around social proof (founders, story, result, cleanliness), we will bring trust to the organization.

01

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Project brief

1.1

The Lay of the Land.

1.1.1

Where We Are

Conjecture’s team has designed, built, and tested a breakthrough Bittensor subnet that solves decade-old open mathematical problems using verifiable Lean proofs. However, general awareness and trust of their organization outside of specialized bittensor circles remains very low.

Conjecture’s team has designed, built, and tested a breakthrough Bittensor subnet that solves decade-old open mathematical problems using verifiable Lean proofs. However, general awareness and trust of their organization outside of specialized bittensor circles remains very low.

1.1.1

Where We Are

Conjecture’s team has designed, built, and tested a breakthrough Bittensor subnet that solves decade-old open mathematical problems using verifiable Lean proofs. However, general awareness and trust of their organization outside of specialized bittensor circles remains very low.

1.1.2

Where Our Ambition Lies

In the short term, Conjecture wants to become understood as the modern "Folding@home" for mathematics. They're hoping to target audiences beyond the traditional crypto circles and highlight the large-scale benefits which an efficient math-solving system can produce.

In the short term, Conjecture wants to become understood as the modern "Folding@home" for mathematics. They're hoping to target audiences beyond the traditional crypto circles and highlight the large-scale benefits which an efficient math-solving system can produce.

1.1.2

Where Our Ambition Lies

In the short term, Conjecture wants to become understood as the modern "Folding@home" for mathematics. They're hoping to target audiences beyond the traditional crypto circles and highlight the large-scale benefits which an efficient math-solving system can produce.

1.1.3

What is the Gap

A cohesive brand kit and informative launch video introducing Conjecture to a broader technical audience while highlighting the juice (ambitions, capabilities, personnel) of the organization. The visual identity and human-led storytelling will focus on real-world applications of age-old quantum computing and cryptography, stepping away from the current generic AI-generated crypto visuals.

A cohesive brand kit and informative launch video introducing Conjecture to a broader technical audience while highlighting the juice (ambitions, capabilities, personnel) of the organization. The visual identity and human-led storytelling will focus on real-world applications of age-old quantum computing and cryptography, stepping away from the current generic AI-generated crypto visuals.

1.1.3

What is the Gap

A cohesive brand kit and informative launch video introducing Conjecture to a broader technical audience while highlighting the juice (ambitions, capabilities, personnel) of the organization. The visual identity and human-led storytelling will focus on real-world applications of age-old quantum computing and cryptography, stepping away from the current generic AI-generated crypto visuals.

1.2

Core philosophies that guide what we do and how we do it.

We’re The Creative Solution (TCS) - a proudly independent, Vancouver-based, next-gen crew of creatives who know business isn’t boring. We make bold, custom brands, digital experiences, and media that power your ambition. Our vision is to become the world's most caring creative company, designing a world filled with people being celebrated for what sets their hearts on fire. Through deep engagement and heavy overthinking, we build lasting relationships with our partners. Their wins are our wins. Their passion is shared loud and clear. You can learn more about us on our website or watch this video to be introduced to the crew.

1.3

Our partner's success is our success.

1.3.1

Clarity & Precision

Assets should clearly highlight the organizations differentiators and create a long-lasting taste around the brand.

1.3.1

Clarity & Precision

Assets should clearly highlight the organizations differentiators and create a long-lasting taste around the brand.

1.3.2

Emotive & Engaging

Assets should convey messages with clarity and confidence across contexts - reflecting the firm’s core values and pushing potential users to engage.

1.3.2

Emotive & Engaging

Assets should convey messages with clarity and confidence across contexts - reflecting the firm’s core values and pushing potential users to engage.

1.3.3

Versitile & Intuitive

Assets should be easily leveragable for various contexts, including the website, social media, presentations, collaborations and launch graphics to strengthen trust.

1.3.3

Versitile & Intuitive

Assets should be easily leveragable for various contexts, including the website, social media, presentations, collaborations and launch graphics to strengthen trust.

1.4

Understanding the project.

If it’s not impactful,
we don’t do it.

1.4.1

Target audience.

  1. Young Technologist - helping younger technology fluent personnel and academics (scientists, mathematicians, engineers) see the value the network and convince them to learn more.

  2. Bittensor Minors - helping incentivize native minors to learn and shift their utility towards this subnet.

  3. Broader Ecosystem Players - helping the young technology circle learn and generate trust around the Conjectures brand.

  1. Young Technologist - helping younger technology fluent personnel and academics (scientists, mathematicians, engineers) see the value the network and convince them to learn more.

  2. Bittensor Minors - helping incentivize native minors to learn and shift their utility towards this subnet.

  3. Broader Ecosystem Players - helping the young technology circle learn and generate trust around the Conjectures brand.

1.4.1

Target audience.

  1. Young Technologist - helping younger technology fluent personnel and academics (scientists, mathematicians, engineers) see the value the network and convince them to learn more.

  2. Bittensor Minors - helping incentivize native minors to learn and shift their utility towards this subnet.

  3. Broader Ecosystem Players - helping the young technology circle learn and generate trust around the Conjectures brand.

1.4.2

Specific requests.

  1. Broader Audiences - Looking to generate trust beyond the bittensor/crypto native ecosystem players.

  2. Educational Approach - Focus on educating users on the impact, design and incentive structure in a simple way.

  3. Quality with speed - The Conjectures team are looking to go to market as soon as possible.

  1. Broader Audiences - Looking to generate trust beyond the bittensor/crypto native ecosystem players.

  2. Educational Approach - Focus on educating users on the impact, design and incentive structure in a simple way.

  3. Quality with speed - The Conjectures team are looking to go to market as soon as possible.

1.4.2

Specific requests.

  1. Broader Audiences - Looking to generate trust beyond the bittensor/crypto native ecosystem players.

  2. Educational Approach - Focus on educating users on the impact, design and incentive structure in a simple way.

  3. Quality with speed - The Conjectures team are looking to go to market as soon as possible.

1.4.3

Partner Support Needed

  1. Weekly Feedback Calls - A weekly 30 minute checkin call to ensure we're on the right track forward.

  2. Vancouver Based Filming - All filming sessions will need to be hosted in Vancouver, British Columbia.

  3. Industry Specific Content - Weekly requests for certain facts, content or industry knowledge must be provided. Typically these requests may take <1 hour per week.

  4. Testing - All our deliverables come with feedback loops. The partner is expected to leverage their network to collect high-quality feedback on the deliverables.

  1. Weekly Feedback Calls - A weekly 30 minute checkin call to ensure we're on the right track forward.

  2. Vancouver Based Filming - All filming sessions will need to be hosted in Vancouver, British Columbia.

  3. Industry Specific Content - Weekly requests for certain facts, content or industry knowledge must be provided. Typically these requests may take <1 hour per week.

  4. Testing - All our deliverables come with feedback loops. The partner is expected to leverage their network to collect high-quality feedback on the deliverables.

1.4.3

Partner Support Needed

  1. Weekly Feedback Calls - A weekly 30 minute checkin call to ensure we're on the right track forward.

  2. Vancouver Based Filming - All filming sessions will need to be hosted in Vancouver, British Columbia.

  3. Industry Specific Content - Weekly requests for certain facts, content or industry knowledge must be provided. Typically these requests may take <1 hour per week.

  4. Testing - All our deliverables come with feedback loops. The partner is expected to leverage their network to collect high-quality feedback on the deliverables.

02

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Deliverables

2.1

What we propose for a successful partnership.

ASSET

QTY

DESCRIPTION

Mini Brand

Mini Brand

1

1

Corporate Identity (CI)

  • Logos - All will be provided in updated colours, white, and black.

    • Primary logo, Secondary logo, Logomark (icon/symbol), Wordmark, etc.

  • Brand Foundations - The tangible building blocks of the brand, including but not limited to colour palette, typography, photography style, iconography, brand elements, etc.

  • Brand Expression - The intangible layer that shapes how the brand feels and communicates, including brand voice, tone, personality, and overall look and feel.

Brand Guidelines

  • Brand 1-Pager - A concise, one-page PDF distilling the core brand rules—logo usage, colours, typography, and key elements. Designed as a quick-reference guide for partners, collaborators, and internal teams when full brand guidelines aren’t required.

  • Brand Guidelines Book - A approx 10 page comprehensive manual detailing the brand across all touchpoints, ensuring consistency in design and communication.

Branded Design Assets - 1-2 unique design assets created for the organization. These can be selected during the project between announcements, thumbnails, advertisements, merchandise or more.

Launch Video

Launch Video

1

1

  • Logistics: Horizontal, 50-75 Seconds, Informative Style

  • Structure: Hook, Credibility, Solution/Impact, How, Call-To-Actions

  • Content: Script, Motion Graphics (2D), Talking Head

2.2

How we like to work.

Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.

03

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Relevant work

Our most similar past projects.

Full Brand

oro

Full Brand

oro

Full Brand

Wolf Scholars

Full Brand

Wolf Scholars

Mini Brand

CashIO (Acquired)

Mini Brand

CashIO (Acquired)

Video Projects

Motion Graphic Video

Capy AI

Launch Video

Wolf Scholars

Talking Head + Motion Graphic

Connito AI

Launch Video

The Creative Solution

04

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Project timeline

What to expect.

Brand Discovery & Concepts

Aug 10 - Aug 16

Brand Concept Refinement & Testing + Video Discovery

Aug 17 - Aug 23

Brand Asset Collection + Video Planning

Aug 24 - Aug 30

Video Asset Collection

Aug 31 - Sept 4

Video Editing & Handover

Sept 5 - Sept 11

05

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The TCS Team

5.1

Passionate TCS crew members who are excited about this project.

When you partner with TCS, you don’t get a fragmented team balancing a dozen accounts. You get one single creative who lives and breathes your project from start to end. They've been selected to lead this project based on the scope, their skillset and their personal interests. Full ownership over the project allows them to dive deep into the nuances of your challenges, treating your business objectives as their own. Often, they add your work on their own portfolio and use their 65% of the project budget they earn to continue following their creative dreams.

Project Leads

🌱 Calista Konishi

Brand Designer

🫡 Ethan Benidy

Video Designer

🥫 Aayush Kogar

Project Manager

Project Supports

🐉 Lucas Chan

Motion Design Editor

🙆‍♀️ Samantha Yeung

UI/UX Designer

5.2

Working With TCS

🤝 Our Promises

  • 100% Custom - From structure, to design to build, we leverage intense research on your organization to build assets from the ground up.

  • 100% Obsessive - 1 creative will own your project from start to finish, this enables them to fully focus on your project and deliver moments which WOW.

  • 100% Collaborative - We’re not marketing experts, we’re designers at heart. We’ll lean on your team for approvals/decisions on copy and direction each week.

  • Long Term Partnership - Speak to any of our past collaborators, we’re still providing them support today. We don’t disappear after the project, we ensure you are set for success.

💭 Expectations

  • Output > Feelings - We will be asking for feedback throughout the process. Please let us know as soon as possible if we are on the right track. This will save both of us time.

  • <48 Hr Communication - Our team is constantly on the move and will be able to respond in a timely manner.

  • Strict on timelines - We push ourselves to meet the timelines outlined with the expectation of timely (1-3 days) feedback from the client.

  • Partners for Life - We are dedicated to building enduring relationships with our clients. We don't just see ourselves as service providers but as trusted partners growing together.

📣 Communication Plan

Syncs

Weekly communication via Google Meets. During these syncs reviews/feedback is expected on the work completed within the previous week.

Project Management

Post check-in steps sent via Email to set expectations clearly.

Quickfire Communication

During the project, we like to often get rapid feedback on items. We’ll set up a Whatsapp or LinkedIn chat between all stakeholders for this.

06

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Budget

Budget

A deposit of 50% tax inclusive ($6,000.00) of the project is required upfront to kick off the project.
Payment of remaining tax inclusive ($6,000.00) of the project is required on completion.

BILL TO

Albert Douglas
Conjectures IO

DETAILS

Launch Assets

PAYMENT

Final payment due upon handover of video.

ITEM

QTY

RATE (CAD)

TOTAL (CAD)

Mini Brand

  • Logo, Typography, Colour, Voice, Photography, Icons

  • Brand Kit, 10 Page Brand Guidelines, 1-2 Branded Assets

1

$6,000.00

$6,000.00

Launch Video

  • Planning, Asset Creation, Editing

  • Horizontal, 60s, Motion Graphic Heavy

1

$6,000.00

$6,000.00

Subtotal

$12,000.00

GST Tax (5%)

N/A

Total Due

$12,000.00

Terms and Conditions

1. Scope of Work

TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.


2. Fees and Payment

The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.


3. Revisions & Changes to Fees

Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $1,000 CAD per week. Clients will be notified ahead of time and will have the option to opt in.


4. Portfolio Display

Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.


5. Project Timeline

Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.


6. Client Responsibilities

The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (1-3 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3.


7. Intellectual Property

Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.


8. Confidentiality

Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.


9. TCS Attribution

Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.


10. Limitation of Liability & Governing Law

TCS not liable for indirect/incidental damages. Liability limited to fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.

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