Connito Motion Graphics Launch Video

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Proposal date

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Hi,

Isabella Liu

!

Ambition deserves craft. Ambition deserves care, true care. Our vision at TCS is to become the world's most caring creative company. To build a world filled with people pursuing and being celebrated for what sets their hearts on fire. Through thoughtful creative work, we build lasting relationships with our partners. Their wins are our wins. Their passion is felt loud and clear.

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Project brief

The Lay of the Land.

1.1

Where TCS stands.

Connito AI's team has identified, designed and tested a solution for modular and specific AI model training. They also have reputable investors including Crucible Labs and Unsupervised Capital. However, their general awareness of their organization within the Bittensor and general ecosystem is quite low.

Connito AI's team has identified, designed and tested a solution for modular and specific AI model training. They also have reputable investors including Crucible Labs and Unsupervised Capital. However, their general awareness of their organization within the Bittensor and general ecosystem is quite low.

1.1

Where TCS stands.

Connito AI's team has identified, designed and tested a solution for modular and specific AI model training. They also have reputable investors including Crucible Labs and Unsupervised Capital. However, their general awareness of their organization within the Bittensor and general ecosystem is quite low.

1.2

The value we bring.

In the short term, Connito AI wants to become known, credible and understood within the Bittensor investment community. This will help them acquire the resources and distribution needed to prepare for a wider scale consumer platform launch by the end of 2026.

In the short term, Connito AI wants to become known, credible and understood within the Bittensor investment community. This will help them acquire the resources and distribution needed to prepare for a wider scale consumer platform launch by the end of 2026.

1.2

The value we bring.

In the short term, Connito AI wants to become known, credible and understood within the Bittensor investment community. This will help them acquire the resources and distribution needed to prepare for a wider scale consumer platform launch by the end of 2026.

1.3

Why we want to work together.

A high-quality engaging video introducing the ecosystem to Connito AI and highlighting the ambition/progress/capabilities of the organization. The storytelling will be designed around the problem space, credibility from investors and what the current progress highlights is possible.

A high-quality engaging video introducing the ecosystem to Connito AI and highlighting the ambition/progress/capabilities of the organization. The storytelling will be designed around the problem space, credibility from investors and what the current progress highlights is possible.

1.3

Why we want to work together.

A high-quality engaging video introducing the ecosystem to Connito AI and highlighting the ambition/progress/capabilities of the organization. The storytelling will be designed around the problem space, credibility from investors and what the current progress highlights is possible.

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Our values

Core philosophies that guide what we do and how we do it.

03

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Defining project success

Our partner's success is our success.

3.1

Investor Outreach (#)

The amount of direct outreach based on the video from investors in the space. This allows us to optimize the video around properly communicate the value towards this audience.

3.1

Investor Outreach (#)

The amount of direct outreach based on the video from investors in the space. This allows us to optimize the video around properly communicate the value towards this audience.

3.2

Engagement Rate (%)

The percentage of viewers who understand the value enough to save/share. This shows that we are storytelling in a effective manner.

3.2

Engagement Rate (%)

The percentage of viewers who understand the value enough to save/share. This shows that we are storytelling in a effective manner.

3.3

View Duration (s)

Indicates how visually stimulating the video is to the general public. This shows that the storyline is being told in an stimulating way.

3.3

View Duration (s)

Indicates how visually stimulating the video is to the general public. This shows that the storyline is being told in an stimulating way.

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What makes the project unique

Understanding the project.

If it’s not impactful,
we don’t do it.

3.1

Target audience.

  1. Bittensor Native Investors - helping potential funders be aware of, understand and trust the team behind the project.

  2. Bittensor Developers - helping native developers be aware of this new opportunity to be a part of a high value new ecosystem.

  3. Potential Customers - helping organizations needing vertical AI learn about a potential solution coming up soon, which they should keep top of mind.

  1. Bittensor Native Investors - helping potential funders be aware of, understand and trust the team behind the project.

  2. Bittensor Developers - helping native developers be aware of this new opportunity to be a part of a high value new ecosystem.

  3. Potential Customers - helping organizations needing vertical AI learn about a potential solution coming up soon, which they should keep top of mind.

3.1

Target audience.

  1. Bittensor Native Investors - helping potential funders be aware of, understand and trust the team behind the project.

  2. Bittensor Developers - helping native developers be aware of this new opportunity to be a part of a high value new ecosystem.

  3. Potential Customers - helping organizations needing vertical AI learn about a potential solution coming up soon, which they should keep top of mind.

3.2

Specific requests.

  1. Collaborative Script/Storyline - Due to the highly technical nature of the product, Isabella and the TCS team will have to collaborate deeply to ensure an engaging yet accurate story.

  2. Isabella Voiceover - TCS will collaborate with Isabella to ensure she can support with a high quality voice.

  3. Brand Agnostic - Either based on a temporary brand and/or enabling Connito to further evolve the brand elements in the future.

  4. Quality with speed - To ensure a high quality of animation, visuals and story is reached in 8-10 days, the team will keep visuals on the simpler side.

  1. Collaborative Script/Storyline - Due to the highly technical nature of the product, Isabella and the TCS team will have to collaborate deeply to ensure an engaging yet accurate story.

  2. Isabella Voiceover - TCS will collaborate with Isabella to ensure she can support with a high quality voice.

  3. Brand Agnostic - Either based on a temporary brand and/or enabling Connito to further evolve the brand elements in the future.

  4. Quality with speed - To ensure a high quality of animation, visuals and story is reached in 8-10 days, the team will keep visuals on the simpler side.

3.2

Specific requests.

  1. Collaborative Script/Storyline - Due to the highly technical nature of the product, Isabella and the TCS team will have to collaborate deeply to ensure an engaging yet accurate story.

  2. Isabella Voiceover - TCS will collaborate with Isabella to ensure she can support with a high quality voice.

  3. Brand Agnostic - Either based on a temporary brand and/or enabling Connito to further evolve the brand elements in the future.

  4. Quality with speed - To ensure a high quality of animation, visuals and story is reached in 8-10 days, the team will keep visuals on the simpler side.

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Brand deliverables

What we propose for a sucessful partnership.

ASSET

QTY

DESCRIPTION

Motion Graphic Launch Video

Motion Graphic Launch Video

1

1
  • Logistics: Horizontal, 75 Seconds, Informative Style, Motion Graphics 

  • Structure: Hook, Credibility, Solution/Impact, How, Call-To-Actions

  • Constraints:

    • Voiceover + Motion Graphics

    • Simpler Movement Styles

    • No live video capture

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Our process

How we like to work.

Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.

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Relevant work

Some projects we're proud of.

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Project timeline

What to expect.

Discovery

July 1 - July 2

Discovery

July 1 - July 2

Planning & Scripting

July 3 - July 4

Planning & Scripting

July 3 - July 4

Asset Collection

July 5 - 7

Asset Collection

July 5 - 7

Editing

1 Week

Editing

1 Week

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Project crew

Passionate TCS crew members who are excited about this project.

We’re The Creative Solution—a proudly independent, Vancouver-based next-gen crew of creatives who know business isn’t boring. We make bold, customized brands and digital experiences that power your ambition. Over the past two years we’ve partnered with over 50 organizations globally to help them craft and share their story. You can learn more about us and what we want to stand for on our website or read about our values more in-depth on our recent reflective blog.

Project Owners

Project Owners

🥫 Aayush Kogar

UI/UX Designer

🥫 Aayush Kogar

Project Manager

Project Supports

Project Supports

🐉 Lucas Chan

Motion Design Editor

Working With TCS

🤝 Our Promises

  • 100% Custom - From structure, to design to build, we leverage intense research on your organization to build assets from the ground up.

  • 100% Obsessive - 1 creative will own your project from start to finish, this enables them to fully focus on your project and deliver moments which WOW.

  • 100% Collaborative - We’re not marketing experts, we’re designers at heart. We’ll lean on your team for approvals/decisions on copy and direction each week.

  • Long Term Partnership - Speak to any of our past collaborators, we’re still providing them support today. We don’t disappear after the project, we ensure you are set for success.

💭 Expectations

  • Output > Feelings - We will be asking for feedback throughout the process. Please let us know as soon as possible if we are on the right track. This will save both of us time.

  • <48 Hr Communication - Our team is constantly on the move and will be able to respond in a timely manner.

  • Strict on timelines - We push ourselves to meet the timelines outlined with the expectation of timely (1-3 days) feedback from the client.

  • Partners for life - We are dedicated to building enduring relationships with our clients. We don't just see ourselves as service providers but as trusted partners growing together.

📣 Communication Plan

Syncs

Weekly communication via Google Meets. During these syncs reviews/feedback is expected on the work completed within the previous week.

Project Management

Post check-in steps sent via Email to set expectations clearly.

Quickfire Communication

During the project, we like to often get rapid feedback on items. We’ll set up a Whatsapp or LinkedIn chat between all stakeholders for this.

Budget

A deposit of 50% tax inclusive ($2,362.50) of the project is required upfront to kick off the project.
Payment of remaining tax inclusive ($2,362.50) of the project is required on completion.

BILL TO

Isabella Liu
Connito AI

DETAILS

Motion Graphics Videos

PAYMENT

Final payment due upon handover of video.

ITEM

QTY

RATE

(CAD)

AMOUNT (CAD)

Motion Graphics Video

Planning, Asset Creation, Editing

1

$4,500.00

$4,500.00

Subtotal

$4,500.00

GST Tax (5%)

$225.00

Total Due

$4,725.00

Terms and Conditions

1. Scope of Work

TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.


2. Fees and Payment

The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.


3. Revisions & Changes to Fees

Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $750 CAD per week. Clients will be notified ahead of time and will have the option to opt in..


4. Portfolio Display

Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.


5. Project Timeline

Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.


6. Client Responsibilities

The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (2-5 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3..


7. Intellectual Property

Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.


8. Confidentiality

Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.


9. TCS Attribution

Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.


10. Limitation of Liability & Governing Law

TCS not liable for indirect/incidental damages. Liability limited fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.

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