Kasha Nutrition
X
Proposal date
Sign by
Hi,
Vincent Yam
!
Kasha Nutrition is a supplement brand positioned around plants, healing, and clarity. Our mission is to bring trust to Kasha beyond its Amazon touchpoint by designing a cohesive, scalable, and flexible visual identity. This identity will help make them recognizable and differentiated, while giving the company the flexibility to continue A/B testing with the Amazon algorithm.
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Project brief
1.1
The Lay of the Land.
1.2
Core philosophies that guide what we do and how we do it.
We’re The Creative Solution—a proudly independent, Vancouver-based next-gen crew of creatives who know business isn’t boring. We make bold, customized brands and digital experiences that power your ambition. Over the past two years we’ve partnered with over 50 organizations globally to help them craft and share their story. You can learn more about us on our website or watch this video to be introduced to the crew.
1.3
Our partner's success is our success.
1.4
02
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Deliverables
2.1
What we propose for a successful partnership.
Brand Assets
Logos - All will be provided in updated colours, white, and black.
Primary logo, Secondary logo, Logomark (icon/symbol), Wordmark, etc.
Brand Foundations - The tangible building blocks of the brand, including but not limited to colour palette, typography, photography style, iconography, brand elements, etc.
Brand Expression - The intangible layer that shapes how the brand feels and communicates, including brand voice, tone, personality, and overall look and feel.
Brand Guidelines
Brand 1-Pager - A concise, one-page PDF distilling the core brand rules—logo usage, colours, typography, and key elements. Designed as a quick-reference guide for partners, collaborators, and internal teams when full brand guidelines aren’t required.
Mini Brand Guidelines Book - An approx 10 page comprehensive manual detailing the brand across all touchpoints, ensuring consistency in design and communication.
Packaging - 2x Variations of product packaging design with slight tweaks to match current design to brand choices.
Amazon Assets - 2-4 unique amazon assets to go alongside product sales to support the broader brand image. Designed in editable format.
Social Media Post Templates - 4-6x unique templates designed to highlight the product on social media. Editable and scalable for different colour systems/content.
2.2
How we like to work.
Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.
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Relevant work
Some projects we're proud of.
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Project timeline
What to expect.
Brand Audit
Week 1 (July 6 - July 12)
Action Plan
Week 2 (July 13 - July 19)
Brand Updates
Week 3 (July 20 - July 26)
System Alignment
Week 4 (July 27 - Aug 2)
Activation
Week 5 (Aug 3 - Aug 9)
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The TCS Team
5.1
Passionate TCS crew members who are excited about this project.
When you partner with TCS, you don’t get a fragmented team balancing a dozen accounts. You get one single creative who lives and breathes your project from start to end. They've been selected to lead this project based on the scope based on their skillset and what they've learnt about you. Full ownership allows them to dive deep into the nuances of your challenges, treating your business objectives as their own. They are also responsible for the project budget (65% of your paying amount), so when they need help outside of their expertise or if they fall sick they'll often head to project supports available to them.
We don't do assembly line creative and this approach also comes with some risk - if the creative and you don't align it will cause project delays. If you are concerned about this, we recommend you setup a call with the creative if you haven't already.
Project Leads
☕ Sol Yoon
Project Owner: Brand Designer
🙆♀️ Samantha Yeung
UI/UX Support
Project Supports
🌱 Calista Konishi
Brand Lead
🍃 Aaryn Xie
Brand Designer
🥫 Aayush Kogar
Project Manager
5.2
Working With TCS
🤝 Our Promises
100% Custom - From structure, to design to build, we leverage intense research on your organization to build assets from the ground up.
100% Obsessive - 1 creative will own your project from start to finish, this enables them to fully focus on your project and deliver moments which WOW.
100% Collaborative - We’re not marketing experts, we’re designers at heart. We’ll lean on your team for approvals/decisions on copy and direction each week.
Long Term Partnership - Speak to any of our past collaborators, we’re still providing them support today. We don’t disappear after the project, we ensure you are set for success.
💭 Expectations
Output > Feelings - We will be asking for feedback throughout the process. Please let us know as soon as possible if we are on the right track. This will save both of us time.
<48 Hr Communication - Our team is constantly on the move and will be able to respond in a timely manner.
Strict on timelines - We push ourselves to meet the timelines outlined with the expectation of timely (1-3 days) feedback from the client.
Partners for life - We are dedicated to building enduring relationships with our clients. We don't just see ourselves as service providers but as trusted partners growing together.
📣 Communication Plan
Syncs
Weekly communication via Google Meets. During these syncs reviews/feedback is expected on the work completed within the previous week.
Project Management
Post check-in steps sent via Email to set expectations clearly.
Quickfire Communication
During the project, we like to often get rapid feedback on items. We’ll set up a Whatsapp or LinkedIn chat between all stakeholders for this.
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Budget
Budget
A deposit of 50% tax inclusive ($2,677.50) of the project is required upfront to kick off the project.
Payment of 50% tax inclusive ($2,677.50) of the project is required upon completion of the project.
BILL TO
Vincent Yam
Kasha Nutrition
DETAILS
Brand Lift
Brand Assets
PAYMENT
Via E-Transfer
ITEM
QTY
RATE
(CAD)
AMOUNT (CAD)
Brand Lift
Brand Kit, Mockups Designs, Mini-Brand Book
1
$3,000
$3,000
Branded Editable Assets
Packaging (2x), Amazon Assets (2-4), Social Media Post Templates (4-6x)
2x Formal Feedback Loop Per Deliverable
3
$700
$2,100
Subtotal
$5,100
GST Tax (5%)
$255
Total Due
$5,355
Terms and Conditions
1. Scope of Work
TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.
2. Fees and Payment
The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.
3. Revisions & Changes to Fees
Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $750 CAD per week. Clients will be notified ahead of time and will have the option to opt in.
4. Portfolio Display
Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.
5. Project Timeline
Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.
6. Client Responsibilities
The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (1-3 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3.
7. Intellectual Property
Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.
8. Confidentiality
Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.
9. TCS Attribution
Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.
10. Limitation of Liability & Governing Law
TCS not liable for indirect/incidental damages. Liability limited to fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.