KEY Libraries
X
Proposal date
Sign by
Hi,
KEY Team
!
KEY has transformed thousands of lives in Kenya, whether it’s a student improving their literacy, an adult whose ambition was unlocked deep in the chapters, or a special-needs librarian who found meaning in the role. Our objective for this project is to help tell those stories digitally, share the ethos that made them possible, and inspire the next generation of impact with the organization.
A digital touchpoint, whether a website or explainer video, is typically a stakeholder’s first or second point of contact with an organization. It must instantly establish trust, deliver targeted value, and compel potential stakeholders to collaborate. This upgrade will elevate KEY’s digital presence, shifting the online perception from a humble new grassroots initiative into a mature institutional force with large-scale impact.
TCS (The Creative Solution) will tackle this challenge by combining deep stakeholder engagement, strategic asset planning, and a aesthetic balancing youthful taste & institutional maturity.
01
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Project brief
1.1
The Lay of the Land.
1.2
Core philosophies that guide what we do and how we do it.
We’re The Creative Solution (TCS) - a proudly independent, Vancouver-based, next-gen crew of creatives who know business isn’t boring. We make bold, custom brands, digital experiences, and media that power your ambition. Our vision is to become the world's most caring creative company, designing a world filled with people being celebrated for what sets their hearts on fire. Through deep engagement and heavy overthinking, we build lasting relationships with our partners. Their wins are our wins. Their passion is shared loud and clear. You can learn more about us on our website or watch this video to be introduced to the crew.
1.3
Our partner's success is our success.
1.4
02
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Deliverables
2.1
What we propose for a successful partnership.
10-15 Custom Design Pages.
10-15 Responsive Website Developed.
1-2 Custom Developed sections (e.g. 3d animations, interactive pricing)
3-6 Basic Integrations using other platforms (e.g. Calendly, Stripe, Video, etc).
3-6 Content Management Systems built for frequently changing items (Experiences, Team, Blog, FAQ)
3 Week Maintenance Period
Comprehensive Handoff Document & Training
Overview: Horizontal (16x9), 55-90 seconds.
Content: Statistics, Branded Motion Graphics, Past Images/Videos.
Filming: 1x Optional Recording in Toronto.
Structure: TBD.
Style: Quick Paced, Overlays.
2.2
How we like to work.
Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.
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Relevant work
Our most similar past projects.
Video Projects
Explainer Video
Wolf Scholars
Recap Video
Cansbridge 10X
Launch Video [Production Set]
Unbound Academy
Launch Video [Illustration Set]
Capy AI
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Project timeline
What to expect.
Introduction
Aug 6 - Aug 12
Discovery
Aug 13 - Aug 19
Blueprint Foundations
Aug 20 - Aug 26
Interior Design
Aug 27 - Sept 2
Construction + Video Planning
Sept 3 - Sept 15
Grabbing the Keys
Sept 16 - Sept 22
Paint and Sealant
Sept 23 - Oct 13
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The TCS Team
5.1
Passionate, tasteful and ambitious.
When you partner with TCS, you don’t get a fragmented team balancing a dozen accounts. You get one single creative who lives and breathes your project from start to finish. They've been selected to lead this project based on the scope, their skillset and their personal interests. Full ownership over the project allows them to dive deep into the nuances of your challenges, treating your business objectives as their own. Often, they add your work on their own portfolio and use their 65% of the project budget they earn to continue following their creative dreams.
Project Leads
🦦 Brandon Wan
Website Designer & Developer
🫡 Ethan Benidy
Video Designer
Project Supports
🥫 Aayush Kogar
Project Manager
🙆♀️ Samantha Yeung
Design Support
🐉 Lucas Chan
Media Support
5.2
Working With TCS
🤝 Our Promises
100% Custom - From structure, to design to build, we leverage intense research on your organization to build assets from the ground up.
100% Obsessive - 1 creative will own your project from start to finish, this enables them to fully focus on your project and deliver moments which WOW.
100% Collaborative - We’re not marketing experts, we’re designers at heart. We’ll lean on your team for approvals/decisions on copy and direction each week.
Long Term Partnership - Speak to any of our past collaborators, we’re still providing them support today. We don’t disappear after the project, we ensure you are set for success.
💭 Expectations
Output > Feelings - We will be asking for feedback throughout the process. Please let us know as soon as possible if we are on the right track. This will save both of us time.
<48 Hr Communication - Our team is constantly on the move and will be able to respond in a timely manner.
Strict on timelines - We push ourselves to meet the timelines outlined with the expectation of timely (1-3 days) feedback from the client.
Partners for Life - We are dedicated to building enduring relationships with our clients. We don't just see ourselves as service providers but as trusted partners growing together.
📣 Communication Plan
Syncs
Weekly communication via Google Meets. During these syncs reviews/feedback is expected on the work completed within the previous week.
Project Management
Post check-in steps sent via Email to set expectations clearly.
Quickfire Communication
During the project, we like to often get rapid feedback on items. We’ll set up a Whatsapp or LinkedIn chat between all stakeholders for this.
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Budget
Budget
A deposit of 50% tax inclusive ($9,112.50) of the project is required upfront to kick off the project.
Payment of remaining tax inclusive ($9,112.50) of the project is required on completion.
BILL TO
Rita Field-Marsham
KEY Libraries
DETAILS
Website
Video
PAYMENT
Bank Transfer or
E-Transfer
ITEM
QTY
RATE (CAD)
TOTAL (CAD)
Full Website Design
Website Research, Structure, Initial Copy & Design
(10-15 Pages).
1
$7,750.00
$7,750.00
Full Website Development
10-15 Custom Pages, Responsive, 3-6 CMS,
3-6 Custom Integrations, 3 Weeks Maintenance, Handoff Training & Documentation.
1
$7,750.00
$7,750.00
Explainer Video Edit
55-90s Horizontal, Motion Graphics, 1x Live Filming.
$4,750.00
$4,750.00
Non-Profit Discount (10%)
10%
($2,025.00)
Subtotal
$18,225.00
GST Tax (5%)
N/A
Total Due
$18,225.00
Note 1: Partner will need to pay costs for Framer Pro Website hosting (https://www.framer.com/) during and after the project - CA$41 per month.
Note 2: Any travel or equipment costs for explainer video filming/voiceover requirement should be reimbursed up to $300 CAD.
Terms and Conditions
1. Scope of Work
TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.
2. Fees and Payment
The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.
3. Revisions & Changes to Fees
Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $1,000 CAD per week. Clients will be notified ahead of time and will have the option to opt in.
4. Portfolio Display
Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.
5. Project Timeline
Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.
6. Client Responsibilities
The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (1-3 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3.
7. Intellectual Property
Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.
8. Confidentiality
Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.
9. TCS Attribution
Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.
10. Limitation of Liability & Governing Law
TCS not liable for indirect/incidental damages. Liability limited to fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.