Key Libraries

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Proposal date

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Hi,

KEY Team

!

Ambition deserves craft. Ambition deserves care, true care. Our vision at TCS is to become the world's most caring creative company. To build a world filled with people pursuing and being celebrated for what sets their hearts on fire. Through thoughtful creative work, we build lasting relationships with our partners. Their wins are our wins. Their passion is felt loud and clear.

01

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Project brief

The Lay of the Land.

1.1

Where TCS stands.

The KEY team is able to share a meaningful story to foster engagement in-person, however, they struggle get to the same buy-in with their digital assets. Current asset are built on legacy software and structured around an newly founded organization.

The KEY team is able to share a meaningful story to foster engagement in-person, however, they struggle get to the same buy-in with their digital assets. Current asset are built on legacy software and structured around an newly founded organization.

1.1

Where TCS stands.

The KEY team is able to share a meaningful story to foster engagement in-person, however, they struggle get to the same buy-in with their digital assets. Current asset are built on legacy software and structured around an newly founded organization.

1.2

The value we bring.

The ambition is to reach a gold-standard for social impact storytelling enabling the organization to go beyond its local impact - reaching broader provinces, influencing government policy and securing large-scale commitments from entities like the Gates Foundation.

The ambition is to reach a gold-standard for social impact storytelling enabling the organization to go beyond its local impact - reaching broader provinces, influencing government policy and securing large-scale commitments from entities like the Gates Foundation.

1.2

The value we bring.

The ambition is to reach a gold-standard for social impact storytelling enabling the organization to go beyond its local impact - reaching broader provinces, influencing government policy and securing large-scale commitments from entities like the Gates Foundation.

1.3

Why we want to work together.

The gap is a lack of visually compelling, scalable and institutional-sized digital storytelling tools that can convert a the organization's history into emotive stories.

The gap is a lack of visually compelling, scalable and institutional-sized digital storytelling tools that can convert a the organization's history into emotive stories.

1.3

Why we want to work together.

The gap is a lack of visually compelling, scalable and institutional-sized digital storytelling tools that can convert a the organization's history into emotive stories.

02

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Our values

Core philosophies that guide what we do and how we do it.

03

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Defining project success

Our partner's success is our success.

3.1

Growing Involvement

Engage a variety of audiences through real human stories and impact statistics, guiding every visitor toward their ideal path to support.

3.1

Growing Involvement

Engage a variety of audiences through real human stories and impact statistics, guiding every visitor toward their ideal path to support.

3.2

Growing Trust

Increase trust in the organization through clear calls-to-actions, subtle design decisions and polish across the website.

3.2

Growing Trust

Increase trust in the organization through clear calls-to-actions, subtle design decisions and polish across the website.

3.3

Scalable for the long-term

Enable non-designers to easily keep the website up-to-date by updating stories, data points, staff profiles, and including new forms of impact.

3.3

Scalable for the long-term

Enable non-designers to easily keep the website up-to-date by updating stories, data points, staff profiles, and including new forms of impact.

04

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What makes the project unique

Understanding the project.

If it’s not impactful,
we don’t do it.

3.1

Target audience.

  • Primary

    • Large Institutional Donors - external board/decision-makers looking for proof points of the organization and an emotional connection to space.

    • Program Partners - government, corporate and partnered institutions hoping their collaboration with KEY improves their own strong credibility.

    • Everyday Contributors - exploring to see potential impact they can make via financial/time involvement.

  • Secondary

    • Universities - faculty/students looking for impactful and practical learning opportunities outside of their hometown.

    • Leadership - internal board/team ensuring their personal brand adds credibility to the organization and is properly validated.

    • Global Impact Drivers - looking for inspiration and knowledge as to how to make a similar impact within their own local community.

  • Primary

    • Large Institutional Donors - external board/decision-makers looking for proof points of the organization and an emotional connection to space.

    • Program Partners - government, corporate and partnered institutions hoping their collaboration with KEY improves their own strong credibility.

    • Everyday Contributors - exploring to see potential impact they can make via financial/time involvement.

  • Secondary

    • Universities - faculty/students looking for impactful and practical learning opportunities outside of their hometown.

    • Leadership - internal board/team ensuring their personal brand adds credibility to the organization and is properly validated.

    • Global Impact Drivers - looking for inspiration and knowledge as to how to make a similar impact within their own local community.

3.1

Target audience.

  • Primary

    • Large Institutional Donors - external board/decision-makers looking for proof points of the organization and an emotional connection to space.

    • Program Partners - government, corporate and partnered institutions hoping their collaboration with KEY improves their own strong credibility.

    • Everyday Contributors - exploring to see potential impact they can make via financial/time involvement.

  • Secondary

    • Universities - faculty/students looking for impactful and practical learning opportunities outside of their hometown.

    • Leadership - internal board/team ensuring their personal brand adds credibility to the organization and is properly validated.

    • Global Impact Drivers - looking for inspiration and knowledge as to how to make a similar impact within their own local community.

3.2

Specific requests.

  • Longer Restructuring Period - Analyzing the organizations assets and stories to recommend potential value-adds to include in website's structure.

  • Resource Hub - Ensuring website acts as a platform to share learning and impact from past 18+ years of running the organization.

  • Accessibility Considered - Designed with W3 Accessibility and AODA standards in mind.

  • Basecamp Access - Leveraging many new assets shared from basecamp software.

  • SEO Foundations - Connecting key word searches, metadata, 301 redirects, 401 redirects, google analytics and following best-practices.

  • Copywriting Support - First draft of copy will be owned by The Creative Solution.

  • Longer Restructuring Period - Analyzing the organizations assets and stories to recommend potential value-adds to include in website's structure.

  • Resource Hub - Ensuring website acts as a platform to share learning and impact from past 18+ years of running the organization.

  • Accessibility Considered - Designed with W3 Accessibility and AODA standards in mind.

  • Basecamp Access - Leveraging many new assets shared from basecamp software.

  • SEO Foundations - Connecting key word searches, metadata, 301 redirects, 401 redirects, google analytics and following best-practices.

  • Copywriting Support - First draft of copy will be owned by The Creative Solution.

3.2

Specific requests.

  • Longer Restructuring Period - Analyzing the organizations assets and stories to recommend potential value-adds to include in website's structure.

  • Resource Hub - Ensuring website acts as a platform to share learning and impact from past 18+ years of running the organization.

  • Accessibility Considered - Designed with W3 Accessibility and AODA standards in mind.

  • Basecamp Access - Leveraging many new assets shared from basecamp software.

  • SEO Foundations - Connecting key word searches, metadata, 301 redirects, 401 redirects, google analytics and following best-practices.

  • Copywriting Support - First draft of copy will be owned by The Creative Solution.

05

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Brand deliverables

What we propose for a sucessful partnership.

ASSET

QTY

DESCRIPTION

Full Website

Full Website

1

1
  • 10-15 Custom Design Pages.

  • 10-15 Responsive Website Developed.

  • 1-2 Custom Developed sections (e.g. 3d animations, interactive pricing)

  • 3-6 Basic Integrations using other platforms (e.g. Calendly, Stripe, Video, etc).

  • 3-6 Content Management Systems built for frequently changing items (Experiences, Team, Blog, FAQ)

  • 3 Week Maintenance Period

  • Comprehensive Handoff Document & Training

Explainer Video

Explainer Video

1

1
  • Overview: Horizontal (16x9), 55-90 seconds.

  • Content: Statistics, Branded Motion Graphics, Past Images/Videos.

  • Filming: 1x Optional Recording in Toronto.

  • Structure: TBD.

  • Style: Quick Paced, Overlays.

06

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Our process

How we like to work.

Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.

08

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Project timeline

What to expect.

Introduction

Aug 6 - Aug 12

Introduction

Aug 6 - Aug 12

Discovery

Aug 13 - Aug 19

Discovery

Aug 13 - Aug 19

Blueprint Foundations

Aug 20 - Aug 26

Blueprint Foundations

Aug 20 - Aug 26

Interior Design

1 Week

Interior Design

1 Week

Construction + Video Planning

Sept 3 - Sept 15

Construction + Video Planning

Sept 3 - Sept 15

Grabbing the Keys

Sept 16 - Sept 22

Grabbing the Keys

Sept 16 - Sept 22

Paint and Sealant

Sept 23 - Oct 13

Paint and Sealant

Sept 23 - Oct 13

09

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Project crew

Passionate TCS crew members who are excited about this project.

We’re The Creative Solution—a proudly independent, Vancouver-based next-gen crew of creatives who know business isn’t boring. We make bold, customized brands and digital experiences that power your ambition. Over the past two years we’ve partnered with over 50 organizations globally to help them craft and share their story. You can learn more about us and what we want to stand for on our website or read about our values more in-depth on our recent reflective blog.

Project Owners

Project Owners

🦦 Brandon Wan

Website Designer & Developer

🫡 Ethan Benidy

Video Designer

Project Supports

Project Supports

🥫 Aayush Kogar

Project Manager

🥫 Aayush Kogar

Design Support

🐙 Rora Vongsombath

Media Support

Working With TCS

🤝 Our Promises

  • 100% Custom - From structure, to design to build, we leverage intense research on your organization to build assets from the ground up.

  • 100% Obsessive - 1 creative will own your project from start to finish, this enables them to fully focus on your project and deliver moments which WOW.

  • 100% Collaborative - We’re not marketing experts, we’re designers at heart. We’ll lean on your team for approvals/decisions on copy and direction each week.

  • Long Term Partnership - Speak to any of our past collaborators, we’re still providing them support today. We don’t disappear after the project, we ensure you are set for success.

💭 Expectations

  • Output > Feelings - We will be asking for feedback throughout the process. Please let us know as soon as possible if we are on the right track. This will save both of us time.

  • <48 Hr Communication - Our team is constantly on the move and will be able to respond in a timely manner.

  • Strict on timelines - We push ourselves to meet the timelines outlined with the expectation of timely (1-3 days) feedback from the client.

  • Partners for life - We are dedicated to building enduring relationships with our clients. We don't just see ourselves as service providers but as trusted partners growing together.

📣 Communication Plan

Syncs

Weekly communication via Google Meets. During these syncs reviews/feedback is expected on the work completed within the previous week.

Project Management

Post check-in steps sent via Email to set expectations clearly.

Quickfire Communication

During the project, we like to often get rapid feedback on items. We’ll set up a Whatsapp or LinkedIn chat between all stakeholders for this.

Budget

A deposit of 50% tax inclusive ($9,112.50) of the project is required upfront to kick off the project.
Payment of remaining tax inclusive ($9,112.50) of the project is required on completion.

BILL TO

Rita Field-Marsham
KEY Libraries

DETAILS

Website
Video

PAYMENT

Bank Transfer or
E-Transfer

ITEM

QTY

RATE

(CAD)

AMOUNT (CAD)

Full Website Development

10-15 Custom Pages, Responsive, 3-6 CMS,
3-6 Custom Integrations, 3 Weeks Maintenance, Handoff Training & Documentation.

1

$7,750.00

$7,750.00

Full Website Design

Website Research, Structure, Initial Copy & Design
(10-15 Pages).

1

$7,750.00

$7,750.00

Explainer Video Edit

55-90s Horizontal, Motion Graphics, 1x Live Filming.

1

$4,750.00

$7,750.00

Non-Profit Discount (10%)

1

10%

$7,750.00

Subtotal

$18,225.00

GST Tax (5%)

N/A

Total Due

$18,225.00

Note 1: Partner will need to pay costs for Framer Pro Website hosting (https://www.framer.com/) during and after the project - CA$41 per month.
Note 2: Any travel or equipment costs for explainer video filming/voiceover requirement should be reimbursed up to $300 CAD.

Terms and Conditions

1. Scope of Work

TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.


2. Fees and Payment

The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.


3. Revisions & Changes to Fees

Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $750 CAD per week. Clients will be notified ahead of time and will have the option to opt in..


4. Portfolio Display

Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.


5. Project Timeline

Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.


6. Client Responsibilities

The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (2-5 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3..


7. Intellectual Property

Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.


8. Confidentiality

Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.


9. TCS Attribution

Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.


10. Limitation of Liability & Governing Law

TCS not liable for indirect/incidental damages. Liability limited fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.

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