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Infusing vibrant youthful energy into the SchoolBase brand through a dynamic visual identity that champions transparency, quality, and deep personalization.
Prepared by
TCS Digital
Prepared for
SchoolBase
Proposal Date
Sign by
Project Brief
📜 History
SchoolBase is a modern-day school discovery platform designed to help parents find the right school for their children. Having already developed an MVP application and with a broad network within the Ontario school ecosystem, the team have access to both the parent/school perspective.
🗺️ Landscape
Current school discovery platforms in Ontario such as Ourkids have been built for legacy users on legacy platforms. Organizations for today have voiced the need for an new platform which provides better transparency, information and flexibility to key stakeholders.
➡️ Objective
The Creative Solution has been tasked with designing a visual identity to evoke the sense of a trusted knowledge and transparent guide for parents. The primary application of the brand will be on the webapp initially, and then furthermore on marketing assets.
Our Approach
We believe that people who care deeply deserve an equal amount of care and clarity in their company brand. As a next-generation team of empaths, our philosophy is built around overdelivering for people we want to win. No recurring projects. No standardized templates. Everything we create is fully custom, backed by partner feedback, shaped by taste, and designed with genuine care.
Defining Project Success
Differentiation
Each parent and school touchpoint should help the organization stand out by leaning into the firm’s core value proposition.
Versatility
Versatile across all mediums: from the web app and slide decks for a local Ontario audience, to a much broader scale.
Intuitiveness
Brand elements and rules should be simple to understand & apply with purpose for non-designers.
Target Audience
Involved Parents - Should feel supported and informed in their decision-making.
Private Schools - Should trust the platform enough to associate their school with the brand and help them scale.
Education Ecosystem — Should captive users across the ecosystem through an intentional elegance and energy.
Brand Deliverables
QTY
Corporate Identity (CI)
1
Logos - All will be provided in updated colours, white, and black.
Primary logo, Secondary logo, Logomark (icon/symbol), Wordmark, etc.
Brand Foundations - The tangible building blocks of the brand, including but not limited to colour palette, typography, photography style, iconography, brand elements, etc.
Brand Expression - The intangible layer that shapes how the brand feels and communicates, including brand voice, tone, personality, and overall look and feel.
Brand Guidelines
Brand Guidelines Book - A 10-12+ page concise manual detailing how to apply and leverage the brand across all touchpoints, ensuring consistency in design, communication, and experience.
Branded Asset
App Landing Page (Top 3 Sections) with relevant UI/UX Component Kit. See Leaders of Today Figma (linked below) for closest reference.
Our Process
Over the past two years of operation, TCS has designed processes which generate quality outcomes consistently through structured research, exploration, feedback and fine-tuning. Each stage of the process comes with a feedback loop with you, our partner. Click and zoom into the photos to read more.
Relevant Work
Project Timeline
Branding Discovery
June 22 - 28
Branding Sip & See
June 29 - July 5
Branding Bottoms Up
July 6 - 12
Branding Pass the Cup
1 Week
TCS Overview
Project Crew
We’re The Creative Solution—a proudly independent, Vancouver-based next-gen crew of creatives who know business isn’t boring. We make bold, customized brands and digital experiences that power your ambition. Over the past two years we’ve partnered with over 50 organizations globally to help them craft and share their story. You can learn more about us and what we want to stand for on our website or read about our values more in-depth on our recent reflective blog.
Project Owner
☕ Sol Yoon
Brand Designer
🍃 Aaryn Xie
Brand Designer
Project Supports
🥫 Aayush Kogar
Project Manager
🌱 Calista Konishi
Creative Lead
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Budget
Budget
A deposit of 50% tax inclusive ($2,362.50) of the project is required upfront to kick off the project. Payment of 50% tax inclusive ($2,362.50) of the project is required upon completion of the project.
*Clients may choose to pay 100% upfront and can be invoiced as such.
BILL TO
Dhiraj Hariramani
SchoolBase
DETAILS
Mini-Brand
PAYMENT
Final payment due upon completion of handover.
ITEM
QTY
RATE
(CAD)
AMOUNT (CAD)
Mini-Brand
Brand Process, Brand Guidelines, 1x Asset
1
$4,500.00
$4,500.00
Subtotal
$4,500.00
GST Tax (5%)
$225.00
Total Due
$4,725.00
*Payment method provided upon confirmation. Payment done via Bank Transfer, Wise or Interac.
**Website Hosting Fees on Framer and Framer plugins will need to be covered by a partner. More information around this can be found here.
Terms and Conditions
1. Scope of Work
TCS will provide creative design and development services as agreed upon in the project proposal. Any changes or additional work requested may result in adjustments to timelines, fees, and deliverables. TCS is not responsible for coming up with client copy including values, content, blog posts and more.
2. Fees and Payment
The Client agrees to pay TCS the agreed-upon fee for the services provided. Additional work or revisions beyond the scope of the original agreement will be subject to additional charges.
3. Revisions & Changes to Fees
Each week of the signed process, the partner will be able to give feedback on the direction thus far. For every extra week the client requests design changes past the reserved period TCS reserves the right to charge up to $750 CAD per week. Clients will be notified ahead of time and will have the option to opt in.
4. Portfolio Display
Upon completion of the project, TCS reserves the right to showcase the completed work on our portfolio, website, and other promotional materials, unless explicitly agreed otherwise in writing.
5. Project Timeline
Delays of 5-10 days may occur due to creative blocks and challenges. Beyond, terms can be discussed.
6. Client Responsibilities
The Client agrees to provide all necessary materials, information, and feedback required for the project in a timely manner (1-3 working days). Delays caused by the Client's delays in providing feedback may result in project timeline adjustments and relevant costing updates per T&C #3.
7. Intellectual Property
Upon full payment, the Client will own the rights to the final approved work. TCS retains the right to use any preliminary designs and concepts created during the project for our internal purposes and portfolio. TCS also reserves the right to place final assets on external portfolios.
8. Confidentiality
Both parties agree to maintain the confidentiality of each other's proprietary information and project details unless explicit consent is given to disclose such information.
9. TCS Attribution
Unless otherwise agreed in writing, The Creative Solution (TCS) may include a callout attribution in final materials, such as brand guidelines, website footers, or video descriptions.
10. Limitation of Liability & Governing Law
TCS not liable for indirect/incidental damages. Liability limited to fees paid. Governing law is BC, Canada. By engaging TCS's services, you acknowledge to have read, understood, and agreed to these terms.